How can Dongguan Chuancheng break through in the ups and downs of the market environment? The Golden Spider reporter recently interviewed Niu Yongqiang, general manager of Dongguan Chuanche, to explore the mystery of its growth. "
Dongguan Chuancheng Plastic Electronics Co., Ltd. Since its establishment in 2008, it has always focused on the technical research and development and supporting production of plastic fastener products. The products are widely used in sanitary ware, electrical appliances, curtain rods, hardware, furniture, interior decoration, hanging panels and other fields.
So, what kind of company is this, and why can it break through in the ups and downs of the market environment? The Golden Spider reporter recently interviewed Niu Yongqiang, general manager of Dongguan Heritage, to explore the mystery of its growth.
Derived from dreams
"When the company was first established, there were only 3 people. R&D, production and sales were all done by themselves. In addition to the global financial crisis and the relative depression of the market, we did encounter a lot of difficulties at the beginning. But also because we are young and motivated, that's it. I came here steadily." The general manager of Dongguan Chuancheng said with emotion, "The ability to break through the financial crisis is mainly due to the characteristics of this industry, which covers a wide range of industries, bathroom, electrical appliances, curtain rods, Hardware, furniture, interior decoration, hanging panels and other fields. This industry is not working, and that industry is coming up again. This is also the charm of plastic expansion products."
According to General Manager David Niu, five years ago, the entire plastic expansion pipe industry was still in the low-level stage of domestic R&D and production. The product styles basically imitated foreign counterparts. Brands from the United States, Japan, Europe, Taiwan and other places monopolized the mainland and ramped up the market at sky-high prices; 5 Years later, plastic fastener companies began to appear sporadically in the Mainland. However, the quality of most products is uneven, and they are always stagnating in the low-end industrial chain. Many companies even ignore product quality and use recycled materials to produce products. Resilience, weather resistance, etc. are extremely poor, and it is difficult to distinguish between good and bad, which caused the industry to lose many customers, while foreign companies have always been at the forefront of the industry, making it difficult for domestic companies to match.
"At that time, our Dongguan Chuancheng was determined to break this situation, to develop plastic expansion pipes that mainland companies could not make, and to convince customers to re-trust the quality of domestic fastener companies, so that they can afford and like to use China. Own plastic fasteners."
It is understood that the name of Dongguan chauncheng (means heritage) also originated from this. The so-called inheritance means spreading valuable products and services and assuming the responsibility of taking risks. "Selling the price of domestic counterparts, making the quality of foreign counterparts, specializing and expanding the plastic fastener industry, allowing customers to use the best products and the most valuable services" has been the goal of Dongguan chuanchengs.
Good at focus
Adhering to this dedicated spirit, Dongguan inheritance with excellent products and considerate service, like a dark horse, has rapidly risen in the industry. In 2012, the company's product styles reached more than 60 kinds, more than 400 specifications, and annual sales grew at a rate of 50%. Among them, the sales of plastic expansion products are 2.5 million yuan, which is expected to reach about 4 million yuan in 2012. In 2012, the company established Chuancheng Industrial Hong Kong Co., Ltd., and the company has become a long-term partner of many well-known domestic and foreign companies.
According to David Niu, Dongguan has three main advantages: 1. The raw materials are from well-known manufacturers and are of high quality and environmental protection; 2. The introduction of high-quality molds, the products are stable and weather resistant; 3. Long-term safety stocks are available, and the delivery time is short. , Can provide spot at any time. Fourth, have an excellent team, everyone works hard for the common ideal. "
"Since our company was founded, we have only one employee was leave, and more than half of the sales staff came from the technical department. The company can have today’s development inseparable from the efforts of my excellent team. Everyone is united and willing to do this together. The company While creating value for customers, we will also strive to build a stage for success for our employees.” said the general manager.
In terms of service improvement, Dongguan chuancheng also spares no effort. Mr. Niu told the Golden Spider reporter: “Due to the relatively small size of our products, one mold can produce multiple products. After injection molding, many companies cannot achieve full product inspection. In view of this, our company uniformly performs full inspection on the assembly line after mold release. , And promise customers that if the quality and quantity cannot meet the agreed standards, we are willing to accept the full return unconditionally, and the customer can keep the three-thousandth of the spare parts."
And every step of Dongguan Chuancheng's, the hard work has also ushered in heavy gains. "Among our customers, there are many foreign-funded enterprises. They used to purchase plastic fasteners abroad, and the delivery time was about 35 days. After various inspections, they finally chose us. The reason is simple, because we have the same quality as foreign brands, but the price is one-seventh of theirs. And the key is that we have a safety stock, many frequently sold products can be available in stock at any time." said Mr. Niu.
Expedition to the world
In recent years, with economic development and popularization of technology, companies have entered the plastic fastener industry one after another, but the results are mostly short-lived. However, Dongguan's heritage is like a rising star, exuding a splendid brilliance in the plastic fastener industry.
Mr. Niu revealed to the Golden Spider reporter: “In the future, Dongguan Heritage will be specialized and thorough, take the initiative to occupy the domestic market share, actively expand the international market and strive to become the most professional plastic fastener R&D and manufacturing supplier in China, and become the most professional supplier in the world. A company with great influence. At present, we plan to establish a branch in the Yangtze River Delta to provide better services to those customers who have strict quality requirements. At the same time, we will further expand the foreign trade team and R&D team, and launch the inherited brand through professional platforms such as Golden Spider. In a nutshell, devote all your attention to creating channels and doing research and development wholeheartedly."
In four years, Dongguan Chuancheng has successfully emerged from the plastic fastener industry and established a certain competitive advantage. In the future, we will wait and see how this new star in the industry will appear and make moves.
(Editorial Department of Golden Spider "Fastener" quarterly)
Address:351 jian An Road Wusha District, Changan Town, Dongguan City, Guangdong China.